Driving 1,000+ Monthly Enquiries for Ajmera Tyres Through Digital Ads
Problem Statement
Ajmera Tyres is a well-established tyre retail and service brand with 10+ outlets across Nagpur, Pune, and Amravati. Known for offering a wide range of branded tyres for cars, bikes, and commercial vehicles, Ajmera aimed to strengthen its digital presence and capture more enquiries from customers searching for tyres online.
The challenges faced included:
High Competition
Both local tyre dealers and online e-commerce platforms were aggressively targeting the same customer base.
Low Online Visibility
While Ajmera had a strong offline presence, it was not effectively visible to customers searching for tyres in their vicinity.
Multi-Location Complexity
With outlets across three cities, each market required targeted campaigns to avoid budget overlap and ensure quality enquiries.
Ajmera partnered with Addinfi to design and execute a digital-first lead generation strategy using Google Ads and Meta Ads.
Findings
After an in-depth market study and competitor mapping, Addinfi uncovered several key insights
Search Intent Was High
- Customers searching for terms like “Tyre shop near me”, “Car tyres in Nagpur”, or “Bike tyres Pune” showed strong purchase intent.
- Many buyers preferred calling or visiting a nearby dealer rather than ordering online, highlighting the importance of local targeting.
Meta as a Discovery Platform
- On Facebook and Instagram, customers engaged more with ads showcasing offers, discounts, and service add-ons (e.g., free wheel balancing, alignment).
Customer Journey
- Most enquiries started with Google Search (discovery phase), followed by engagement on Meta ads (consideration phase), and ended with direct call/visit to the outlet (conversion phase).
Location-Specific Needs
- Pune had higher searches for premium tyre brands, whereas Nagpur and Amravati showed stronger demand for cost-effective tyre options.
Solution
Addinfi created a multi-channel campaign framework combining Google Ads and Meta Ads to maximize reach, drive enquiries, and support outlet-level sales.
1. Google Ads
- Search Campaigns targeting high-intent queries such as “Tyre shop near me”, “Tyre dealers Nagpur”, “Car tyres Amravati”, and “Best tyre price Pune”.
- Call-Only Ads so customers could directly connect with nearby outlets.
- Location Extensions ensured users saw the nearest Ajmera outlet, driving walk-ins.
- Dynamic Remarketing Ads for users who had previously searched but not converted.
2. Meta Ads (Facebook & Instagram)
- Awareness Campaigns highlighting Ajmera’s multi-outlet presence and wide range of tyres.
- Lead Generation Campaigns with special offers, seasonal promotions, and easy enquiry forms.
- Localized Targeting to ensure customers in Nagpur, Pune, and Amravati saw relevant ads.
- Visual Creatives showcasing product variety, outlet photos, and limited-time offers to create urgency.
3. Landing Page Optimization
- Designed simple, mobile-friendly landing pages with clear CTAs (Call Now, Enquire Now, Locate Outlet).
- Integrated Google Maps for easy navigation to outlets.
4. Performance Optimization
- Weekly A/B testing of ad copies, creatives, and bidding strategies.
- Shifted budgets dynamically between Google and Meta depending on enquiry performance.
Scaling & Results
The campaigns delivered strong results within the first quarter and sustained performance month over month:
- 1,000+ Enquiries Every Month across Nagpur, Pune, and Amravati.
- Increased Outlet Walk-Ins – Many enquiries converted into direct visits and purchases.
- Balanced Brand & Sales Impact – Google Ads captured high-intent customers while Meta Ads created brand awareness and reinforced trust.
- Efficient Cost Per Enquiry (CPE) – Optimizations helped maintain a competitive cost per lead across all three markets.
Key Success Drivers
- Local-First Strategy – Tailored campaigns for each outlet ensured high relevance and minimized wasted spend.
- Google + Meta Synergy – Combined high-intent search with awareness and retargeting to build a full-funnel approach.
- Promotional Hooks – Offers and value-added services increased click-through and enquiry rates.
- Continuous Optimization – Agile adjustments improved ROI month after month.
Conclusion
By implementing a focused digital ads strategy, Addinfi helped Ajmera Tyres achieve consistent 1,000+ monthly enquiries across its 10+ outlets in Nagpur, Pune, and Amravati.
Through the strategic use of Google Ads and Meta Ads, Ajmera was able to reach customers at the right stage of their tyre-buying journey, build strong local visibility, and drive steady sales growth.
This case demonstrates how traditional retail businesses can compete effectively with online players by using smart, location-driven digital marketing.
