Addinfi

Driving 700+ Admissions for Cindrebay School of Design Through Strategic Digital Marketing

Problem Statement

Cindrebay School of Design, a leading institute for Interior and Fashion Design, wanted to expand its student base across multiple states in India. With 8 branches spread across Kerala, Maharashtra, Madhya Pradesh, Karnataka, and Tamil Nadu, the institute aimed to position itself as a top destination for design education.

However, the challenge was twofold:

Admissions at Scale

Driving high-quality admissions consistently across branches required a targeted, cost-effective marketing strategy.

Awareness & Competition

With multiple private and government institutes offering similar courses, Cindrebay needed to establish a stronger digital presence to stand out.

The institute approached Addinfi to design and execute a performance-driven campaign that could generate significant results within a short span.

Findings

Search Demand Gap

High monthly search volumes for “Interior Design Courses” and “Fashion Design Institutes” across the targeted states were not being fully capitalized. Competitors had strong visibility on Google Ads and SEO.

Fragmented Presence

Cindrebay had a minimal organic ranking footprint and inconsistent brand presence across Meta platforms.

Audience Insights

Through data analysis, we found that most potential students were between 17–24 years old, actively consuming content on Instagram and YouTube. Parents, the decision-makers in many cases, engaged more with Google search results and Facebook ads.

Geographical Nuances

Each branch had varying levels of awareness. For instance, Kerala and Maharashtra showed higher intent searches compared to Madhya Pradesh, where awareness had to be built from scratch.

The institute approached Addinfi to design and execute a performance-driven campaign that could generate significant results within a short span.

Solution

To achieve Cindrebay’s ambitious goals, Addinfi implemented an integrated SEO + Paid Media Strategy focusing on performance and scalability.

1. SEO (Search Engine Optimization)

  • Optimized website structure with course-specific landing pages.
  • Local SEO implemented for each branch to rank for “Interior Design Institute near me” and related searches.
  • Content marketing with blogs around career prospects in design, trending interior styles, and student success stories.
  • Improved website speed and mobile optimization for better user experience.

2. Google Ads

  • Ran Search and Display campaigns targeting high-intent keywords like “Best Interior Design Course in Kerala” and “Fashion Design Institute in Nagpur”.
  • Geo-targeted campaigns for each city/branch to optimize budget utilization.
  • Leveraged remarketing campaigns to re-engage students who had visited the website but had not converted.
  • Call-based ads and lead forms were optimized for parents researching education options.

3. Meta Ads (Facebook & Instagram)

  • Designed visually engaging creatives showcasing Cindrebay’s campus life, student work, and career outcomes.
  • Ran lead generation campaigns optimized for student inquiries and admissions.
  • Created video campaigns highlighting alumni success and design career opportunities.
  • Lookalike audiences were built based on past admissions and website traffic for scaling conversions.

The campaigns were continuously monitored with A/B testing of creatives, ad copy, and landing page designs.

Scaling

The institute approached Addinfi to design and execute a performance-driven campaign that could generate significant results within a short span.
  • Admissions Generated: 700+ students enrolled across 8 branches.
  • Ad Spend: ₹25 Lakhs invested across Google and Meta platforms.
  • Revenue Generated: ₹6 Crores in tuition fee collections.
  • ROI: Over 22X return on ad spend (ROAS).

Key Drivers of Success

  • Hyper-local Targeting – City-wise campaigns ensured precision in reaching students and parents.
  • Balanced Media Mix – SEO built long-term visibility while Google and Meta ads delivered immediate leads.
  • Data-Driven Optimization – Weekly performance reviews allowed us to reallocate budgets toward top-performing campaigns.
  • Creative Personalization – Different messaging was designed for students (career, lifestyle) and parents (trust, placements, affordability).

Long-Term Impact

  • Cindrebay’s website started ranking in the top 3 positions for multiple high-intent keywords.
  • The institute gained a consistent flow of inquiries, reducing dependency on offline marketing channels.
  • A strong brand presence was established across social media, creating recall among aspiring design students.

Conclusion

Through a carefully crafted SEO, Google Ads, and Meta Ads strategy, Addinfi transformed Cindrebay School of Design’s digital presence into a powerful engine for admissions. The success story demonstrates how performance marketing, when tailored with deep audience insights and continuous optimization, can drive exponential growth for educational institutions.