Getting Started With Google Ads
If you’re unfamiliar with AdWords, it’s simply a pay-per-click service which allows you to create and run ads for your business. These clickable ads are then displayed in Google’s search results. By using the right keywords for your target audience, you’re already ahead because you’re reaching people you have an interest in your product or service.
Great. Here are the five main reasons why your business should use AdWords.
1. AdWords is Measurable and Flexible
One of the main advantages that online marketing has over traditional marketing channels, like TV or print, is that it’s extremely easy to measure. However, it can be a challenge to effectively measure your SEO campaign since you can’t always get a precise measurement
AdWords is also flexible because it has customizable options for your campaign to suit your particular needs. For example, AdWords can be used to:
1. Specific keyword match types – This allows you to display your ad for exact keyword searches. So, you could set it up to “New York ” or “pizza”. as opposed to general searches for “New York” or “pizza.”
2. Ad extensions – This
5 Leverage the display network – This can help you establish brand awareness.
2. Faster Than SEO
A huge drawback with SEO is that it can take months before you notice any results thanks to competition and the time it
Not only will this bring in a little bit of money right away, but because of its speed, you have the time to discover how effective your keywords are, which can then be used to construct an effective SEO campaign based on your AdWords data.
I personally love SEO and think
3. More Engaging
Google is constantly improving AdWords because it’s one of its primary sources of income. Along the
4. Can Control Your Advertising Costs
Here’s something that’s really awesome about AdWords. You can set a maximum cost per day for your campaign. And,
Since you may have multiple campaigns running on a daily basis, Larry Kim suggests that you break up the campaign into three different target areas:
But, if you’re new to the world of PPC and are wondering how much to set your AdWords budget at, check out this SlideShare that provides a nifty little mathematical formula for you to utilize.
5.Helps Beat Your Competitors
Because of the speed of AdWords, when compared to SEO, you have a major advantage of your competitors. Because you’ll already be appearing in search engines, your site will be receiving more clicks from search results than all of the other companies in your industry.
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