Voice Marketing
Voice Technology is on the rise these days, people are shifting from text and typing searches to voice searches. This voice technology is available on voice assistance enabled devices such as smartphones, smart speakers, etc.
And according to research, 52% of smartphone users use voice assistance, so voice marketing can become an advantage for any business and this means that this is the right time to develop a voice marketing strategy.
As we already discussed in a previous blog, voice marketing is one type of mobile marketing and I hope you understand how mobile marketing can benefit your business. If you are a first-time reader, you can refer to our blog to learn about “What Is Mobile Marketing?”.
Now, Let’s Get Into What Is Voice Marketing? And How It Can Rise Your Business?
What is Voice Marketing?
Voice marketing is a strategy that allows reaching potential audiences who are using voice assistance devices. This marketing tactic is developed to increase interaction with the audience using smart devices on a regular basis.
As we all know the world is becoming digital, people started using smart devices, smartphones, and smart home appliances in daily life.
This means Having a voice marketing strategy is a must for your business nowadays.
Why Voice Marketing Is Important?
Voice marketing is the future of your business. It can take your brand to a huge number of target audiences, enhance the user experience, drive traffic to your website, and increase sales. In short, it can help your business in every possible way.
Voice search is changing the way to interact with brands or businesses people choose. The number of voice search users are continuously increasing. So, voice marketing can be an effective source to create a personal connection between brands and audiences.
How Voice Marketing Can Grow Your Business?
The rise of voice assistants put a new source to face customers for any business. It is a great opportunity for audial customer engagement. It can reach audiences at the places that were previously outside of marketers’ reach.
Hands-free control of the devices made it accessible anywhere such as in the kitchen, car, etc. and this is a huge advantage for your business, it connects better to your business or brand with the audience.
Voice marketing will help you in the future also, because the possibility for the future of voice technology is endless. Most of people already use voice search and if some people are not using it, they will definitely start in the future.
Some Statistics-
Almost 40% of people used voice assistance for web searches in 2019.
52% of smartphone users use voice search daily.
31% of smartphone users worldwide use voice technology by the end of 2020.
According to researches, 55% of households are expected to own smart speaker devices by 2022.
Voice will become the dominant medium for search and shopping in the digital market, By developing a voice marketing strategy to optimize and grow your business.
