Proximity marketing is about marketing to an audience at the right place, at the right time, with highly relevant and personalized notifications and the right messages. For Proximity marketing any system can be used that utilizes location technologies to communicate with customers directly through their portable devices. Uses of proximity marketing include delivering notifications at concerts, gaming and social applications, retail check-ins, payment gateways, Etc.

Proximity marketing is becoming one of the fastest ways to gain potential customers via respective mobile apps when it comes to mobile marketing.

Through all this proximity technologies we can implement several types of proximity marketing :

• Bluetooth Beacons Proximity Marketing
• Geofencing Proximity Marketing.
• Proximity marketing with Wifi device.
• QR code based Proximity Marketing
• NFC proximity Marketing.

 The type of proximity marketing you choose for your business totally depends on what you want to achieve and what your end goal is?. If you are not sure which Marketing suite your business better then feel free to contact us.

Let’s just jump to our topic “Bluetooth Proximity Marketing” and know what exactly it is? and how it works?

What is Bluetooth Proximity Marketing?

Bluetooth Proximity marketing is a type of proximity marketing used to communicate with users at specific locations. This interaction is done by a small Bluetooth device known as Bluetooth beacon. These devices push notifications to smartphones nearby. In the digital world, this Bluetooth proximity marketing is identified by many names such as- Bluetooth Marketing, Beacon marketing, and proximity marketing with beacons.

How Bluetooth proximity marketing Works?

This proximity marketing type establishes it’s communication with three simple principles.

The steps are – 

1. Detection Of Device – A Beacon scans a Bluetooth enabled mobile device nearby and it broadcasts its ID number which is unique to each beacon in that particular location. Then proximity-aware mobile apps that the beacon is nearby, and let the device connect to the beacon.
2. Request permission to connect – Beacon will send requests to each Bluetooth enabled device detected within its range for permission to communicate with it.
3. Connect and Send Message – Once the beacon is permitted to interact then it will notify the consumer with offers or services which displayed on the lock screen.

Steps for Successful Setup of Beacon Marketing

Step 2–

The consumer should be using a Bluetooth-enabled mobile device to connect with the beacon to receive messages.

That’s it! you are all set to use Bluetooth beacon proximity marketing with these 3 simple steps.

Conclusion

I hope from this blog you understand the basics of proximity marketing and how to implement it, to learn more about new marketing techniques and their use join Addinfi Academy Nagpur’s best digital marketing institute. Grow your knowledge with 100% practical training.