Effects of COVID-19 On Social media Engagement.

    COVID-19 has affected many aspects of life and also reshaped the behavior of people how they use social media. After the deep analysis on social media engagement, we can see the difference in usage of social media platforms by people. 

    A month ago this pandemic we all used to spend limited time on social media but now this time increased by 35%. This is great news for all businesses working digitally, Now you can reach more number of people by creating great content. But just posting is not enough, you need to post at the right time.

    Then what is the right time to post on social media Platforms?

    Good post timing depends on the platform you’re using, as well as on how your target audience interacts with that platform, whenever your audience is most likely to see and engage with your content is the best time to post on social media. Post on favorable time can reach more audience and get more likes, comments, and engagement to your post.

    So, mainly our data shows what is the effective timing to post on respective social media platforms – Facebook, Instagram, LinkedIn, twitter.

    Effective time to post on Facebook:

     

    Best Day – Wednesday, Thursday & Friday

    Best Time – 11 a.m. & 1:00-3:00 pm

    Earlier On Wednesday from 11 a.m. – 1 p.m. was the best time to post on Facebook. as of now after COVID -19 the best time to post is Wednesday, Thursday & Fridays from 11 a.m. & 1:00-3:00 pm. This is the peak time when most of the audience stays active. Activity rises at the middle of the week, and it is typically a top day for many industries. so these can be considered “safe” times to post.

    Effective time to post on Instagram:

     

    Best Day – Saturday, Sunday

    Best Time – 8:00-11:00 pm

    Previously, the peak time during the week is Wednesday at 11 a.m., and Friday from 10 a.m.–11 a.m. it has been examined as the best times to post. But now, the most favorable time to post is Saturday, Sunday from 8:00 to 11:00 pm. In this time spam People have more time to sit back, relax & scroll.

    Effective time to post on Linkedin:

    Best Day – Monday

    Best Time -3:00-4:00pm

    As LinkedIn is a professional platform, there is no big change the behavior has remained the same.  There is a bit change in posting time moving from top times on Wednesday from 8 a.m to .to10 a.m., Thursday at 9 a.m., and 1 p.m to 2 p.m., and Friday at 9 a.m. and the current time is Monday 3:00-4:00 pm. This is mainly due to companies posting during this time and stirring interaction.

    Effective time to post on Twitter:

    Best Day –Monday-Friday

    Best Time -12:00-6:00pm

    As per the research usage pattern of twitter, it is remained same and slightly more consistent pre- and post-COVID response. As twitter is a mostly used platform for the latest updates, news, and for many informative things. the most effective time to post is Monday-Friday 12:00-6:00 pm the Click-through rates are higher during weekdays and work hours.

    Address –

    1st Floor, Plot No – F-21, near Senapati Tatya Tope Hall, Tatya Tope Nagar, Nagpur, Maharashtra – 440015

    Contact No – +918381032114

    Email – info@addinfi.com