Are you a business owner and struggling to get leads for your business? Or Do you feel lost when thinking about lead generation? 

Then don’t worry we have some effective ways you can use to generate leads with content marketing. If you are doing content marketing then your content should attract an audience.

However, without great content, you will not have any audience and no  leads. So, here are some effective ways to write great content to connect with your audience and how do you generate more leads with it?

The first thing you should keep in mind for proper content is that it must appeal to your perfect customer. If you won’t get any leads or attract any of the audience or there must be chances that it will attract the wrong audience.

so, focus on generating the right leads, and to do this you need to target the type of people you want as your  Leads.

So this customer Persona should contain all the detailed information regarding the customer.

But what if you do not have any idea about your target customer? so there is no need to worry about it because there are lots of tools that can help you to know about your target audience and their interest.

here are some of the tools that can help you with researching your customer persona.

• Facebook audience insights
• The marketer’s almanac
• Quantcast 
• My best segments
• SurveyGizmo

You have to explore the above tools for gathering information about your customers.

If you see there are an enormous number of content types but some are more promising in lead generation than others. 

There is a way to generate as many as possible leads, where you should have to include at least two main types of content that have been mentioned below:

•  Traffic generating content
•  lead-generating content

 Traffic generating content

Traffic Generating content is a crucial part of content marketing for seeking the attention of the audience on your website. you won’t be able to generate leads without traffic. so as much as possible you have to divert traffic on your website.

 Here are some of the effective types of content for traffic generation, which you can add on in your content plan.

Blog posts:-In time is required for any content plan. Your blog Is like  “core”, where other types of content should drive traffic to your blog.

Social media posts:-Social media quotes will help you to drive traffic to your blog directly.

Videos:-  as we all know YouTube is one of the largest search engines. This is the golden opportunity for content marketing to drive organic traffic to your blog.

Ebooks:- One of the best ways to grow your audience and drive traffic to your site is to list free ebooks on online stores like Amazon Flipkart and many more.

lead-generating content:-Content is a valuable resource that you give away for free in exchange for someone’s email address, personal details.

  Here are some of the best content types for generating  Lead which will definitely help you to drive traffic to your website.

Useful resources:-It can be a checklist of tools or a list of resources.

ebooks and free reports:-  here you can offer something educational.

In the previous two-step, you got the customer Persona and you know which type of content you will create for them. Now in this, you have to choose content distribution channels which will help to give shape to your content marketing.

There are a number of content distribution channels that have two distinct methods: organic and paid.

 so for generating leads and driving traffic to your website you have to invest time for money.

 Organic distribution channels

The organic distribution channel does not need any paid advertising, so it’s a good source for those who do not have a fourth paid advertisement they can get organic traffic from these resources.  It’s a time-consuming process slowly but gradually you will see the results.

 landing page plays the most important role to capture leads, so designing a landing page Properly is important to generate leads if you don’t focus on a landing page it means you are essentially throwing your leads away.  there are some ways to optimize your landing page for high conversion.

Target long-tail keywords will also help you in content marketing if you running Amit side business then targeting long-tail keywords is the better way to go with.

There is low competition for keyword targeting, For this, you can use a tool which is available like SEMrush for keyword research this will help you to find the long-tail keywords which use in a search engine to get the leads.