how google analytics helps you track website performance?
We come up with a new informative blog on Google Analytics. It’s the best opportunity for those entrepreneurs who run a business and has websites but haven’t implemented google analytics yet. Therefore, it becomes very essential for you to learn the inner structure of your website to see whether it is achieving its purpose or not.if you don’t have any idea how google analytic will help to let their business grow.
Don’t worry!
In this article, you will get all precise information about Google analytics, Like its importance, need, and usefulness. So, add google analytic to your site and know every small information about your site, visitor, and types of traffic.
Why Use Google Analytics?
Google Analytics is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable knowledge that can help the straight success strategy of your business.nowadays nearly all businesses have an online appearance through a website.
Need for Google Analytics?
Google Analytics provides valuable insights that can help you plan your business success strategy. Whether you running an online store or an informative blog, you want to understand the business aspects of it. This is google analytics helps you do. Google Analytics Helps to let you know and understand your customer’s behavior. It allows you to analyze and study your online business so you can provide well to your customers.
Here’s the reason why you need Google Analytics for your business
Types of Google Analytics reports
Audience reports
Audience reports give all information about your visitors. it gives detailed reports for your visitors’ age and gender, their general interests. where they come from ( Location), how often they visit your website (Behavior), and the technology they use to view your website (Technology and Mobile).
- Active Users
The audience report lets you track users who have visited your site in the last one day, week, and month.
- Lifetime Value
The Lifetime Value report calculates the long-term value of users obtained through different methods including social media, direct, organic, and referrals.
- Cohort Analysis
A cohort is a group of users bound by a shared characteristic, for example, users acquired on a particular day.
- User Explorer
You can track every individual user. The User Explorer report lets you know about the user information and examine individuals rather than aggregate user behavior.
- Demographics
This section allows you to view detailed information about the age and gender of your users.
- Interests
It helps you to target an interested audience.
- Geo
The Geo report tells you all about the location and language of your users.
- Behavior
This report allows you to determine if any new users are returning to your site to engage with your content.
Acquisition reports
Acquisition reports will tell you everything you want to know where visitors came to your website (All Traffic).
All Traffic
Google Ads
Search Console
Social
Campaigns
Organic refers to visits that came from someone going to your site from organic search results.
Direct which is when someone comes to your site by typing your site address.
Referral which is when another site has a link on their site that sends people to your site and the user on the other site clicks that link to arrive at your site. For example, fdmsindia.com includes a link to your site and someone goes to your site from that link–that visit to your site would be included in the referral bonus group.
Paid search is when someone gets to your site by clicking on a paid search result.
Email is when someone gets to your site from a link in an email.
Social is when someone goes to your site from a link on a social media site, such as Facebook or Twitter.
The display is when someone gets to your site by clicking on your display ads, such as a banner ad.
Other is when someone gets to your site via a campaign that includes certain tracking
Behavior reports
A website user is a person who is accessing, browsing, or interacting with a website, and user behavior refers to how people use a website. Behaviors include everything from the journey they take through the site to interactions such as clicks.
Site ContentSite Content offers in-depth data including if users weron mobile, if they made a purchase, if the traffic was organic, and so forth.
Site Speed
The Site Speed report shows how fast content loads and can be sorted by traffic source, showing, for example, if mobile customers experience a higher load time.
Site Search
This report shows how site visitors use the search function on your site.
Conclusion
Here we present all information about Google Analytics. Hope so! It may help you keep track of your website performance.to learn more about new techniques and its use join FDMS Nagpur’s best digital marketing institute.
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