Tools to track user behavior on your Website
If you have a website, the more you know about the visitors, the better learned you’ll be when it comes to making major judgments about your website.
Basically, user behavior describes the way visitors interact with the website they visit. Thus, it is important that you have to keep visitors in mind while designing the website. To measure the usability of your website there are several tools are available which show how the visitor interacts with your website and how is their experience with your website.
Google Analytics is the complete package to track your website, lets see what it is and how it works.
Study of Google Analytics
We came up with a new informative blog on google analytics. It’s the best opportunity for those entrepreneurs who run a business and have websites but haven’t implemented google analytics yet. Therefore, it becomes very essential for you to learn the inner structure of your website to see whether it is achieving its purpose or not. if you don’t have any idea how google analytic will help you with your business growth?.
Don’t worry!
In this article, you will get all precise information about Google analytics, its importance, need, and usefulness. So, add google analytic to your site and know every small information about your site, visitor, and types of traffic.
Why Use Google Analytics?
Google Analytics is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable knowledge that can help the straight success strategy of your business.nowadays nearly all businesses have an online appearance through a website.
Need for Google Analytics?
Google Analytics provides valuable insights that can help you plan your business success strategy. Whether you are running an online store or an informative blog, you want to understand the business aspects of it. This is google analytics helps you do. Google Analytics Helps to let you know and understand your customer’s behavior. It allows you to analyze and study your online business so you can provide well to your customers.
Here’s the reason why you need Google Analytics for your business
Types of Google Analytics reports
Audience reports
- Audience reports give all information about your visitors.
- Detailed reports for your visitors’ age and gender, their general interests.
- Where they come from ( Location), how often they visit your website (Behavior), and the technology they use to view your website (Technology and Mobile).
Active Users
The audience report lets you track users who have visited your site in the last one day, week, and month.
Lifetime Value
The Lifetime Value report calculates the long-term value of users obtained through different methods including social media, direct, organic, and referrals.
Cohort Analysis
A cohort is a group of users bound by a shared characteristic, for example, users acquired on a particular day.
User Explorer
You can track every individual user. The User Explorer report lets you know about the user information and examine individuals rather than aggregate user behavior.
Demographics
This section allows you to view detailed information about the age and gender of your users.
Interests
It helps you to target an interested audience.
Geo
The Geo report tells you all about the location and language of your users.
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