Achieved 312% Return On Their Digital Marketing Spends
Ajmera Tyres, as the name suggests, is one of the leading tyre shop in Nagpur with branches all over the city. They also sell car accessories and are into tyre and wheel servicing services as well.
- Reaching online users who are in need
forthe products and services offered.
- Increasing the awareness of the brand through social media by promoting offers.
The client was using a push marketing approach using traditional mediums like
- Google Search Ads were used to create an online presence of the company. More than 1500 keywords were added to show the clients ads on as many search queries as possible.
- As the website of the client had a few inconsistencies, we carried out a free audit to identify areas of improvement in the website. We also ran call only ads whereby after clicking the ad, the customer could directly call the client.
- Offers were promoted only to a highly segregated section of the audience on Facebook. As a result, a good number of
enquirieswere also generated through sponsored ads. It also extended the reach of new branches further.
- Website traffics ads for the registration page for the special camp of
tyre& wheel services were run on Facebook. Pixels were also used to track the number of customers who registered for the camp.
Ajmera Tyres achieved an overall ROI of 312% with