Addinfi’s Strategic Digital Marketing Campaign Propels VarStreet to New Heights
Addinfi’s Strategic Digital Marketing Campaign Propels VarStreet to New Heights
Introduction to SAAS
In the competitive landscape of SaaS, VarStreet, a leading Quoting, E-Commerce, CRM, and Punchout platform catering to IT hardware and Office supplies value-added resellers in the US and Canada, faced the unique challenge of targeting a niche audience. To address this, Addinfi, a prominent Digital Marketing Company, devised a comprehensive approach leveraging various ad platforms.
Addinfi strategically employed Google Search Ads and Search Engine Optimization (SEO) to target individuals with specific search queries, ensuring relevant traffic and conversions on the VarStreet website. This dual approach enhanced the visibility of VarStreet in search engine results, capturing the attention of potential clients actively seeking such solutions.
The company also recognized the importance of engaging potential clients who initially visited the VarStreet website but didn’t convert. For this, Facebook and LinkedIn ads were utilized for remarketing purposes, effectively building engagement and brand recall among the target audience.
Additionally, Email Marketing played a pivotal role in targeting the client-provided database with personalized messages and a concise follow-up strategy. This approach not only ensured consistent communication but also facilitated relevant conversions.
Google Search ads
Search Engine Optimization
Email Marketing
Addinfi’s strategic digital marketing campaign for VarStreet
Performance Campaign CTR Improvement
The Click-Through Rate (CTR) for performance campaigns witnessed a significant boost, increasing from 6% to an impressive 9.75%. This reflects the effectiveness of targeting specific search queries and optimizing ad content.
Remarkable ROI
The Return on Investment (ROI) achieved from both Search and Social Campaigns reached an outstanding 800%. This indicates a strong correlation between the marketing efforts and the revenue generated, showcasing the campaign’s efficiency in driving tangible results.
Consistent Traffic Increment
VarStreet experienced a remarkable 30% increment in website traffic every six months, attributed to the successful implementation of SEO strategies. This sustained growth is a testament to the campaign’s ability to attract and retain the target audience’s attention.
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Addinfi’s tailored approach, combining Google Search Ads, SEO, Social Media Marketing, and Email Marketing, has proven instrumental in overcoming the challenges associated with targeting a niche audience. The notable improvements in CTR, ROI, and website traffic underscore the success of this comprehensive digital marketing strategy, positioning VarStreet as a frontrunner in its industry.
