SaaS Performance Lab

The Growth Engine Built for SaaS Companies

Performance Marketing | SEO | AEO | ABM | Social Media

Authorized Google Partner delivering ethical, compliant & result driven marketing

9+ Years

In Digital Marketing

30+ Clients

SaaS & Tech Served

4x Average

Pipeline Growth

6 Markets

Global Coverage

Trusted By

Our SaaS Clients

The Problem

Why Most SaaS Marketing Agencies Fall Short

You need more than pretty creatives and vanity metrics. SaaS growth requires pipeline thinking and most agencies are still stuck in brand awareness mode.

Burning budget on unqualified traffic

Generalist agencies target broad audiences. Your ad spend reaches people who will never convert to paying users or enterprise deals.

SEO with zero product intent

High DA, zero conversions. Content that ranks but never drives signups or demo requests because it was never mapped to buyer journeys.

No ICP-first targeting strategy

Without Account-Based Marketing, you’re broadcasting to everyone. SaaS sales cycles demand precision decision makers at the right companies.

Invisible in AI search results

ChatGPT, Perplexity, and Gemini are changing how buyers discover SaaS tools. Your competitors are optimizing for AEO. Are you?

Our Services

Full Funnel Growth, Engineered for SaaS

Every service is configured for SaaS acquisition economics — CAC, LTV, ARR growth and pipeline velocity.

Performance Marketing

Google Ads, Meta Ads and LinkedIn campaigns precision-targeted at your ICP. We optimize for demo requests, trial signups, and MQLs — not clicks or impressions.

Google Ads

Meta Ads

LinkedIn Ads

Retargeting

CRO

SEO for SaaS

From technical SEO audits to bottom-of-funnel content that converts, we build search visibility that compounds. Keyword clusters mapped to every stage of your funnel.

Technical SEO

Content Strategy

Link Building

BOFU Content

AEO - AI Engine Optimisation

Get your SaaS product cited and recommended by ChatGPT, Perplexity, Gemini and other AI assistants. The new frontier of search is here, be first.

LLM Visibility

Schema Markup

Entity Optimization

AI Citations

Account Based Marketing (ABM)

Identify your top 200 target accounts and engage decision-makers with hyper personalised campaigns across LinkedIn, email and display. Enterprise pipeline on demand.

ICP Mapping

Intent Data

LinkedIn ABM

Personalised Outreach

Social Media Marketing for SaaS

Build a thought-leadership engine on LinkedIn and Twitter/X. Community-building, founder branding, product storytelling, and demand-gen content — calibrated for B2B SaaS.

LinkedIn Organic

Founder Brand

Community

Product Storytelling

Why Addinfi

What Sets Us Apart

SaaS Native from Day One

We don't adapt FMCG playbooks for SaaS. Our entire methodology is built around product led and sales-led SaaS growth trial conversions, demo pipeline, ARR growth, and enterprise expansion revenue.

Revenue Metric Obsessed

Every campaign is tied to pipeline KPIs, MQLs, SQLs, CAC, and LTV. No vanity reporting. Every number we report moves toward ARR.

AI Augmented Execution

Our in house AI team accelerates research, content, targeting, and reporting giving you enterprise grade output at scale without enterprise grade costs.

International GTM Ready

We actively support SaaS companies targeting the US, UK, Australia, UAE, Canada and Singapore markets with geo-specific campaign expertise.

Full Stack Team

Strategy, creative, dev, SEO, paid, social one integrated team, one point of contact, zero coordination tax for you.

Our Process

How We Get You to Pipeline in 90 Days

01

Discovery & Audit

Deep dive into your ICP, competitive landscape, current funnel metrics, and existing marketing assets.

Week 1–2

02

Strategy & Setup

GTM playbook, channel prioritisation, messaging framework. All tracking and attribution configured.

Week 3–4

03

Launch & Learn

Campaigns go live. Weekly optimisation cycles. A/B testing creative, copy, and audience segments.

Month 2

04

Scale & Compound

Double down on winning channels. SEO and AEO content compounds. ABM pipeline matures.

Month 3

Case Studies

Results We're Proud Of

Real numbers from real SaaS clients. No inflated projections.

OSMOS needed to break through in a competitive data pipeline market. Paid efforts were generating traffic with poor trial-to-paid conversion. Organic visibility was minimal outside branded terms.

3.8x

Demo Request Increase

62%

CAC Reduction

5x

Organic Traffic Growth

What We Did

VARStreet was a category leader in North America but struggling to grow beyond their existing network. Organic search was under-leveraged and paid campaigns had poor ROAS targeting UK and ANZ markets.

210%

Qualified Lead Growth

4.2x

LinkedIn Pipeline ROI

3

New Geographies Activated

What We Did

Verticals

We Go Deep in Two Verticals

Depth over breadth. Our specialization means faster results and smarter campaigns from day one.

Manufacturing & Industrial SaaS

ERP, MES, IIoT, supply chain and field service SaaS targeting plant managers, procurement heads, and operations directors. We know this buyer deeply.

B2B SaaS — HR, IT Channel, Data

HR tech, IT distributor platforms, data integration and workflow automation SaaS. Multi-stakeholder buying journeys are our forte.

Global Reach

We Market SaaS in Your Target Geographies

Whether you’re expanding to the US, entering the UK, or targeting enterprise buyers in UAE — we have the channel expertise, messaging, and audience knowledge to execute.

USA

UK

Australia

Canada

UAE

Singapore

USA

UK

Canada

Australia

UAE

Singapore

Numbers

Results Across Our SaaS Portfolio

Avg. Demo Growth

0 x

Avg. CAC Reduction

0 %

Active SaaS Clients

0 +

To First Pipeline Results

0 Days

Pricing

Transparent, Performance-Aligned Engagement Models

No long-term lock-ins on starter plans. Pricing scales with your growth ambitions.

Starter

Pipeline Foundation

For early stage SaaS with a validated product and first paying customers.

Growth

Full Funnel Engine

For scaling SaaS targeting $1M–$10M ARR growth with multi channel campaigns.

Enterprise

Market Domination

For $10M+ ARR SaaS expanding internationally or into new enterprise segments.

What Clients Say

Heard from the Teams We've Grown With

Addinfi completely transformed our lead quality. We went from chasing unqualified inbound to having real enterprise conversations. The ABM playbook they ran for us was exceptionally well targeted.

Rajesh Kumar

Head of Growth – VARStreet

What impressed us most was how quickly they understood our product and the data engineering buyer. Their SEO content didn’t just rank — it actually converted because it was written for our exact ICP.

Siddharth Mehta

Co-founder – OSMOS

They brought a level of strategic thinking we hadn’t seen from a digital agency. The pipeline reporting alone changed how we think about marketing attribution internally.

Aniket Patil

Marketing Director – Workmates

Comparison

Addinfi vs. the Alternatives

Capability	Addinfi	Generalist Agency	Freelancers	In-House Junior
SaaS Specific Funnesl Expertise
ABM for Enterprise Pipeline
AEO / AI Search Optimization
International GTM Execution
Full Stack Team (No Outsourcing)
Pipeline/ARR Linked Reporting
90 Day Ramp to Pipeline Results

FAQS

Questions SaaS Founders Ask Us

What services do you offer?

We provide a complete range of digital marketing services, including SEO, social media marketing, Google Ads, website development, content marketing, email campaigns, and analytics & reporting.

How long does it take to see results?

Digital marketing results depend on your goals and strategies. Typically, SEO takes 3–6 months to show steady growth, while paid campaigns and social media ads can deliver results much faster.

How do you measure success?

We track key performance indicators (KPIs) such as website traffic, leads, conversion rates, engagement, and ROI to measure the effectiveness of every campaign.

Do you work with small businesses or only large brands?

We work with businesses of all sizes — from startups to established enterprises — and tailor our strategies to match each client’s unique goals and budget.

How much do your digital marketing services cost?

Our pricing depends on your project’s scope, channels used, and business objectives. We offer flexible packages to suit different budgets — from small campaigns to full-scale strategies.